Four Ways To Make The Most Of Meta Tags When You Build A Website

Over the past years spammers have used all sorts of techniques to beat search engines, who are trying to stay one step ahead. Many years ago it was sufficient to stuff your keywords into your page’s meta tags and img alt attributes. Then spam website directories to create links was what was needed. We have seen a move off what you put on your website and what other people think of your website.

Google was basing the importance of these inbound links based on what is referred to as Google Page Rank. You can quickly look up the page rank “checker” if you would like to see examples. Page Rank or PR is ranked on a scale of 1 to 10, 10 being the best. As one could imagine, there are not many 10s out there; the primary 10s are your Googles, etc. To a certain extent, link relevancy and Alexa had something to do with it, but the s.e. seemed to be manipulated by the same sites it ranked highly. To back track a second, link relevancy is how relevant a site to your industry was linking to you.

A description tag gives an overall summary of the web page. Basically, it’s a short summary (the “Coles Notes” version) of the text that appears on that page. A search engine robot will use this information to make a determination regarding Description tags are not typically visible to the web-surfing public unless they look at the page’s source code.

If you have not selected a SEO company, do not worry. In fact, identifying a good SEO company is not as hard as you think it is. You just need to remember to ask lots of questions. A good SEO company will be able to answer most of Keyword Rank Checker Tool your questions.

Give visitors what they want: Along the same lines as the above point, make sure to create your website to meet the needs of your customers. Instead of taking up the whole home page ranting about your company, put in information that your customers need (such as links to product pages, simple contact information, FAQs, prices, etc.). The website is for the customers, not for the company. Most visitors will not be interested in reading a company bio on the home page, but will be interested in clicking on a link to a product that they need.

If you have text links that direct people to your site, but will not lead potential customers to you, or use the keywords you want to show up on Google for, what good is the link?

The first piece of software I use is called Traffic Travis. This software does just about anything you want it to do in terms of research and automating the research. What I use it for most is to check the competition in the top 10 or 20 spots in Google. It will automatically go through each website and tell me how money back links they have, how old the website is, and even whether or not it is optimized for those keywords.

Another Digital point tool – This utility can be used to check search engines (currently supporting Google, Yahoo and MSN) for search engine ranking and track those ranking historically, this is critical when marketing your website(s).