In the old days (say about 10 to 20 years ago or more), marketing was a seriously tough business. Marketers literally had to walk up to people in shopping complexes or malls, approach people at parking lots and of course, the most common one, KNOCK ON FRONT DOORS!
It may seem a little daunting at first to determine which software program works best. Your best bet is to try the free trials the companies offer. You may find one you like better than the others.
Share teasers about your latest work. Make sure that the board is properly labelled so that fans know there will be teasers, in case they don’t want to find out any information. Never include anything that will potentially spoil the ending of the book. Teaser pictures which are harder to interpret are great, because they will get your fans talking about the meanings and will whet their appetites.
It is also important to build your network and get to know them as much as you can. There are so many ways you can build your network. Going out to business events, luncheons, dinners with friends or even your kids’ birthday parties, you can get to know people. Because they could be your prospects, eventually.
Make your profile as complete as possible. Show your expertise. Upload photos on Facebook and My Pinterest profile that really represent your business. For Facebook, Linkedin and Google+, create a page for each of your websites or for your business. Include links to your websites. Make sure you write a good description about your business, and include your keywords in the page title and description.
With technology, the cost of marketing and promotion has nosedived like never before. And if you are not already making use of these tools, you are losing out on a lot to your competitors.
Another engagement idea is to get your fans to take a picture and post it on your board. It could be a picture of them with your product or them doing something related to your brand.