In the current economy, companies are looking to stretch their marketing budget as far as they possibly can. Banners and signs are something that could be a great investment. Unlike so many marketing methods nowadays, they can be used repeatedly, providing an excellent return on your investment.
Make sure people know what you want them to do- Your content needs to be clear and you need to lead your readers to actually doing something. This could be signing up to your newsletter or it could be leading them to making a purchase. It could be that you want them to follow you on Twitter or become a Fan of your Page on Facebook.
Facebook is also a good advertising place but which I don’t recommend. Basically, despite having close to a billion users, most people go to Facebook to hangout and meet with friends. They don’t go there to find your products. This is in contrast to Google where people visit to search for products. I also recommend LinkedIn which has a unique blend of visitors who might likely purchase your products.
I figured it best that I get a duskin anthony terteling agency to help me make sure I was creating the best possible marketing campaigns I could. This was something that they were personally trained to be able to do, but I was not. Given these facts, I knew that I was going to have to hire them in order to be certain that I do not mess anything up. I got on the phone with the best agency I could find online and asked them what they would charge to help me out with a little digital pr. I was pleased with the quotes that they were telling me, so I hired them right on the spot.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
Generally, if a business takes the initiative to speak to their clients directly, then it is going to get more of their attention to you and your product.
It is a matter of test and trial. I advise you to start with search, if you are starting new. And as you grow and explore, it would great to include some elements of display as well. Search will give you relevance. But display will bring you volume. And as a digital marketing expert or a business owner, one will need both for success.