We talk to our clients often about what social media can do for their businesses, online and off. Most of the time we find they know they should be using those channels, but they’re not quite sure how.
The best way to track social media traffic in Google Analytics is by creating a custom segment. This view provides a comprehensive dashboard of all traffic across all your social media channels. Google calls this an Advanced Segment. It’s an advanced feature but we’ll make it simple by outlining the steps below.
You’re involved in the medium because your company has a video on YouTube. That’s like comparing your high school football competition to the Pittsburgh Steelers. Now, if you get 1,000 hits a day to your video, yes you know social media. Though, if you did, you would probably not be reading this as it is quite elementary.
Next, develop a timeline of the activities you have planned. Review the activities of last year, ROI and any data that can help you make improvements and better decisions for 2010. At minimum try to have at least one theme per month. This is a great way for small businesses to begin integrated marketing.
Duh. There is nothing more beautiful to a person than their name. This is a given. I am surprised how many tweets, notes, and messages i get and also read that do not say the person’s name. Use their name at least once in every communication and message as it adds to the conversation.
You are more than sure that your clients are out there somewhere using Social Media, but you’re not sure how to find them. The solution: Look them up. You can go the long route, by searching everyone’s name inside each SoMee Social ONG platform or you could use Flowtown or Gist, which you can search by each clients email, and find where they are connected. These sites are similar to a search engine, but they only filter social media presences.
YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.
Have a clear objective, be a valuable resource, and use social media properties in the way they were intended to be used. Anything else will get you filtered out, unfollowed, banned or blacklisted… and ultimately be a complete waste of your time.